Dating apps have become the primary way of meeting people in the modern world. The demand for such applications has been increasing with every passing day. However, there are very few players competing for the top position. The bottom line is that the market for dating apps is not very saturated as of yet. With over 20 million matches a day, these online dating tools are creating more potential relationships every day than ever before. Amidst this high demand, lies the opportunity for startups and entrepreneurs to get a shot in this industry. With determination and the use of the right strategies, you can even become very successful.
You do not just want to know how to develop a successful dating app. The main goal is to make it successful. Your app can only be successful if people are tempted to use it. Modern dating apps are doing certain things that online dating websites in the past did not do. Previously, using a dating website required the user to be continuously involved. If users got rejected after investing a lot of time, it could be extremely demotivating for them. Tinder solved this problem with its swiping logic. A right swipe means yes, and a left swipe means no. In case a user swipes left, they will never see that profile again. Thus, they ensured that people could use the app without the fear of being rejected. Tinder also uses Facebook for screening and profile authentication. This extra level of security helps most people identify a fake account. These are the factors that make an app like Tinder extremely tempting to use. As a result, Tinder has single-handedly changed the public perception of dating apps.
Other than having security, convenience, and a great marketing campaign, it is also crucial to incorporate certain features during the development process. Unique features that improve customer experience are the key factors that drive the success of a dating app.
Here are some features must-have in your dating app:
| SIMPLE | MIDDLE | HIGH |
|---|---|---|
| Login | Facebook Sign Up | Activation Of Chat Features After A Match |
| User Profile | Count Of The Number Of Likes | Notifications: New Matches, Messages, Moment Likes |
| Profile Search | Mutual Friends From Facebook | Moments Stay For 24 Hours Before Expiring |
| Swipe to Like/Dislike a Profile | Set Discovery Parameters: Age, Gender | Image Filters |
| Similar Interests of Friends | Undo Last Disliked | Text, Scribble |
The application interface is the visual part of your app. The visuals are the most critical part of the user experience. The core design of a dating app should focus on making the experience as close to real-life as possible. The design must reflect a safe and inviting environment that sets a romantic mood for users. A simple and functional design will help the purpose of your app to drive user experience and get them hooked. Too much functionality distracts people from the intended purpose of the app. A simplistic design will ensure that user experience is not diminished due to distractions.
The best available technologies must be used to create the most fabulous user interface and user experience. Here are some of the technologies that are most commonly used in dating app development:
To develop a dating app which rivals the top players, you will need a considerable amount of money. Expensive, complex technological solutions are required to build a comprehensive dating app because one needs to delight the user at every aspect.
| SIMPLE | MIDDLE | HIGH |
|---|---|---|
| Design upto 120 hours | Design upto 160 hours | Design upto 240 hours |
| Development upto 6 months | Development upto 6 months | Development upto 12 months |
| Project Manager 10% | Project Manager 10% | Project Manager 10% |
| QA engineer 20% | QA engineer 20% | QA engineer 20% |
Here are the estimated costs of developing a dating app:
| SIMPLE | MIDDLE | HIGH |
|---|---|---|
| Design upto $3000 | Design upto $4000 | Design upto $6000 |
| Development upto $40000 | Development upto $55000 | Development upto $80000 |
| Project Manager 10% | Project Manager 10% | Project Manager 10% |
| QA engineer 20% | QA engineer 20% | QA engineer 20% |
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To understand how to build a dating app, you must first understand why people use them and what they expect from it. Before dating apps, online dating was a risk. The advent of dating apps has significantly reduced this risk. The most pressing concern and expectation of the user from a dating app is safety. The reason why people get addicted to swiping left and right on dating apps is because it creates a sense of urgency. Since these apps are location-based, a person you like might leave your radar if you do not act fast. Even the user experience of the app is a factor that hugely contributes to the ability of an app to go viral. It is vital to hire a competent development agency to build your dating app.
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