It’s very important to get some good reviews. Initially, request your family, friends, and early users to post some reviews to get the ball rolling. Later you can push review notification at intervals to your users, asking them about their experience.
We call this technique “The content roadshow”. It goes this way, look for the bloggers who might have reviewed other apps similar to yours. Contact them using their contact page or by any other possible means. Tell them about your application and the good things about it. Convince them to review your app too. Always keep a polite tone. If they agree to do it, then send them all the required info to make their job as easy as possible.
Users give negative comments when the application cannot provide them with the services that it promises or when the application does not work correctly. These reviews tell about what is there to fix, which could help in making the user experience better for the future. Sometimes your app store copy could be faulty as well, overpromising what the app does. Keep on the lookout for such errors. When you get negative reviews, do the needful to fix it and make sure to then revert to the review as well. Negative reviews unattended are the worst.
Adding to point 8, when one presents a reply for a specific review, the application user feels more satisfied that he is being heard and the team is focusing and working on his feedback. This pacifies the user avoiding further damage to the brand.
If you promote compelling and relevant content in your app, then it can help you reach maximum users in a minimum time frame. You can promote it as a form of the online article, video, sponsored content, or infographics, but it completely depends on your target audience’s consumption habits. For a service app, you can produce walkthrough videos to show off your services to impress your audience. Also share user-generated content to help build a sense of community.
According to Quantcast, an American technology company, Quora’s monthly presence alone in the United States is 775,000. It’s a magnificent indication for all the companies who want to promote their business on social sites. Why should you contemplate Quora to promote? Let’s check our points to understand the significance of Quora:
Never miss any opportunity to highlight your app or business. Highlighting yourself establishes you as the authority and brand ambassador for your app. If you have expertise in anything that helps you to develop your app idea, then this could be the best way to express it in front of all the audience. Infact, at such events, you can ask the audience to download the app. For instance, Tinder threw various parties at different universities in the USA. The smart thing they did was to make Tinder app installation on phones a mandatory condition if you want to enter. It was a brilliant mobile app marketing strategy by Tinder’s co-founder Whitney Wolfe.
To the purpose of app promotion, start strategic tie-ups with other mobile applications, and cross-promote each other. You can call this process cross-pollination. Users can identify various applications in one place.
Local advertising is a crucial part of staying competitive in today’s convenience economy. Local advertising is also becoming more critical with the rise of mobile search. More and more people turn to Google to find businesses near them, and often they’ll go to the first business that pops up. With advertising, you can jump to the head of the line and get your business in front of these high-intent local consumers.
Customers love surprises – but they also love pleasant surprises. Your job is to identify some positive surprises that can excite them. Here we are going to highlight some attractive surprise ideas that you can implement in your businesses.
Probably, the app icon is one of the most neglected parts of the mobile app. Design an application icon that is eye-catching and meaningful. In the process of app downloading, the app icon plays a pivotal role. An attractive icon can create curiosity among all the potential customers.
You can see many companies use infographics to fill the website. But infographics are an important aspect. It can show your work processes in a creative way. To create infographics to engage or attract your customers.
If you want to define what your mobile app does, why not do it by a conversation. They’re several podcasts hosted on Soundcloud and Spotify. That would be ideal. Here you can target those podcasts that are listened to by your target audience. You can give advertisements on the podcasts, and it could be useful.
There’re tons of companies that offer prizes to new, innovative mobile apps for their design, functionality, and so on. You can register your app at the credible ones. Even if you don’t win, you get a chance to interact with local media. These are some of the prominent mobile app awards sites:
Tell your audience to complete a specific task and tag themselves with contest-specific hashtags on social media to follow the development. Reward the winners publically. Crowdsourced marketing would help you skyrocket your social reach.
Through AppAnnie or Flurry, you can check or analyze your app activity and your user interaction with the application. It helps to prepare an action plan, draw new conclusions, execute, rinse, and repeat!
We are at a time when developing a mobile app is an essential solution for all companies. Nowadays, mobile app development has become prevalent and opening more opportunities for everyone. We just need the right strategic direction with perseverance to get ensured results. I hope you enjoyed my Tips To Hit 100,000 Downloads. Which app marketing strategy from this article are you going to try first? Please let us know your thoughts in the comments section.
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