A Design Sprint is a proven, scientific process of collaborative brainstorming which helps in assessing which features to build first and which ones to eliminate. It helps in saving development time and money by solidifying concepts and building the groundwork for wire-framing and designing.
In this step, we try to thoroughly understand the requirements of our clients and conduct proper market research to identify gaps in potential user expectations. We conduct a detailed analysis to help us innovate with our solution and provide a truly modern and scalable solution for our clients.
To make sure that the product we build finds its audience, we need to give them exactly what they want. We have to know our users, and understand their needs, and their troubles. The best way for us to do that is to create user personas. Adequate user personas rely on thorough research, which takes the guesswork out of product development and helps us deliver exactly what is required.
UX principles are fundamental pieces of guidelines we use to make easy-to-use pleasurable designs. We apply them to select, create and organize elements and features in the project. Our design principles represent the accumulated wisdom over the years through research in design and related fields.
We realize that creating a seamless user flow is imperative to align the needs of your business with those of your users. We base our user flow decisions on research and analysis - that our clients can test until they are satisfied.
Our information architecture design aims at organizing content so that users would easily adjust to the functionality of the product we are building and could find everything they need without big effort.
Wireframing is an essential tool we use in our project scope definition and app development process. It allows us to clearly map out where the most important elements in the application should be and simplifies communication between us and our client or the development team. It helps our expert designers spot potential issues in the structure or flow of your application.
So basically on Monday, we will create a map of your idea, then we will set a long-term goal is going to act like a beacon of light throughout these five days of your Design Sprint. We also made How Might We (HMW) a standalone activity. By the end of the first day, the team will have a clear focus and identified the area of the challenge where a solution would make the most impact.
The second day is for the ‘Diverge’ approach of Design Sprint, where we will discuss various possible solutions to help solve the pain points addressed on the previous day. For each challenge, we will brainstorm on all the possible solutions and zeroed in on one best approach for each of the issues.
Well, on Wednesday, for the first half, we will finalize the feature list for the app along with details on each feature. We spent a couple of hours in the second half of the day to create Information Architecture (IA) to make sure that we have a proper flow of all the features and navigation between them.
Moment of truth. The last day of the Design Sprint is about getting feedback. A few test users, preferably potential customers may be asked to provide feedback for the product. This is where the work you have done from the previous 4 days, gets verified. At the end of the day, you’ll know how far you have to go, and you’ll know just what to do next.
An Austin-based digital health company approached us to update its site design and its market positioning. The website and dentistry plans were designed long back and hence, they needed to be updated as per current trends. The updates were important for the company to analyze user behavior and improve user experience. Mindbowser Design Sprint helped the customer understand their user expectations better and navigate to the right design choices among the many variables.
We redesigned a platform for modern work, enabling collocated, distributed, and remote teams to communicate and collaborate across formats, tools, channels, and time zones — without the constraints of physical location, meeting space, and whiteboard.
Vesica is a comprehensive travel application that acts as a travel companion, storing itineraries, boarding pass, trip plans, miles, and memories. Additionally, the app complements smart bags and luggage, enabling tracking and making your travels easier. This on-demand travel app can be defined as an all-in-one solution to your travel needs connecting seamlessly with the Vesica smart luggage.
A fitness expert wanted to make an app that would establish a unique brand and continue her business growth in the post-pandemic world. The idea was to build a platform for a single instructor and then scale it up as a tool for experts worldwide. The founder was not an expert in technology and just had an idea on a napkin when she started working with Mindbowser.
Design Sprint can be great to tell you if you are looking to establish your hypothesis - Do customers really need this?
Do you have just one solution or many solutions possible for the problem. Through Design Sprint you can explore various solutions and choose what fits best.
Does your idea requires multiple people to chime in with ideas & collaboratively choose the best solution then Design Sprint is useful
If you just need design or UI done then only design phase is required
If your idea exploration needs discussion back and forth, then Design Sprint is suited
Your plan is already set and just needs to be executed then just project management is required.
Your Design Sprint output is a clickable mockup that your development team can then follow. A Design Sprint Process can set up the right foundation for your project
Aboli is HFI-Certified Usability Analyst™ with 12 years of extensive experience in the design industry. She has successfully conceptualized and delivered multi-channel, intuitive, accessible and engaging digital experiences to fortune 500 clients.
Vish comes with a rich experience of working with the startups and has helped 20+ startups build their products. He leads UI/UX at Mindbowser and has been successfully running the Google Design Sprint for the last 3 years.
Kanishka has over 12 years of experience working in the healthcare and analytics industry. Past products designed by him have won Japanese design awards, 2 MacWorld awards & one of his apps was considered the best on Appstore in 2012.
Let’s discuss your Idea with our Design Sprint Consultant!
Mindbowser Design Sprint initiative is led by veterans in the industry
We have run 100+ Design Sprints successfully
Our process generates a rich pool of ideas
We use a thorough user experience process to ensure our solutions are backed by research and collaborative design
The end result is a comprehensive click-through wireframe that you can use for feedback and even investor presentation
We test user experience with real user
A Design Sprint can help quickly prototype and test with real users. This way you can get real feedback even before building anything. This helps you mitigate risk and take the right decisions in terms of feature prioritization and user flow.
Businesses today are very much focused on the idea of breakthrough innovation as the main activity in their unrelenting quest for organic growth. Companies know they need to add new value to the market and deliver it in a way that makes sense for consumers to stay relevant – and they want to find it fast. As a result, people turn to the Design Sprint as their method of choice for stimulating the development of innovative products and services.
To start a remote Design Sprint process, you need the right tools. Everyone needs a good video conferencing tool like Google Hangouts or Zoom. Virtual collaboration spaces such as FigJam and Miro Board are also great ways to brainstorm, share ideas and replicate designs. For creating design prototypes we use Figma.
The customer journey refers to a customer’s full experience with a brand or product, not just a portion of the experience. During the Design Sprint, the customer journey maps out a user experience step by step as they use their product.
Usability tests are conducted on real users to understand better how they interact with the product. This way one can improve the design based on the feedback provided. We use Maze: An online Usability Testing tool which can use high fidelity (Clickable) prototypes to prepare Usability Testing/Remote UT environment setup.
Design Sprints typically require 5 full calendar free days. This is many times difficult for business owners. In Fact, in a remote Design Sprint setting, it is even hard to have focus through continuous days. Hence at Mindbowser, we divide the whole experience into smaller chunks of time and spread the complete sprint experience over a month period with expected 4-6 hours required weekly from the product owner.
A Design Sprint is effective when you are at a point in your journey where you are trying to find the next step ahead. It is useful when starting out a new product or a new version of an existing product as well as when you are trying to find a product fit.
Post Design Sprint, you end up with a click-through prototype. You take this prototype and test it with real users. Then we assess any gaps in user experience from the feedback received. Once wireframes are ready after revision they go for development and a development plan is created.
Design Thinking is a way of designing products, services, or experiences that strive on the end-user first. Design Sprint is a precise, week-long approach to help solve business problems that include variations of design thinking tenants, comprising prototyping and user research.
A clickthrough prototype links multiple screens that the user can access by click or tap on particular areas of the screen. The goal is to create a nonprogramming application that the users can still experience and understand the flow of information in the software.
Information architecture (IA) is a flowchart depicting the various modules and their connection in the application. IA provides a comprehensive view of the flow of information in the software. Read more about Information Architecture here
Personas define your end user. They help you understand your user needs, aspirations, and expectations from the product. This in turn helps in prioritizing features and taking decisions by keeping the user needs at the center of any design decision.
At Mindbowser, a design sprint is a complete product development journey. And the expectation of design sprint, includes a complete user persona, competitor research, complete prototype development, and in-depth research. We invest up to 3 to 4 weeks into the process, but customers don’t need to invest their full time—most of the heavy lifting done by our UX designers and business analysts.
Mindbowser helped us build an awesome iOS app to bring balance to people’s lives.
We had very close go live timeline and MindBowser team got us live a month before.
They were a very responsive team! Extremely easy to communicate and work with!
We’ve had very little-to-no hiccups at all—it’s been a really pleasurable experience.
Mindbowser is one of the reasons that our app is successful. These guys have been a great team.
Mindbowser was very helpful with explaining the development process and started quickly on the project.
The greatest benefit we got from Mindbowser is the expertise. Their team has developed apps in all different industries with all types of social proofs.
Mindbowser is professional, efficient and thorough.
Very committed, they create beautiful apps and are very benevolent. They have brilliant Ideas.
MindBowser was great; they listened to us a lot and helped us hone in on the actual idea of the app.” “They had put together fantastic wireframes for us.
They're very tech-savvy, yet humble.
Ayush was responsive and paired me with the best team member possible, to complete my complex vision and project. Could not be happier.
As a founder of a budding start-up, it has been a great experience working with Mindbower Inc under Ayush's leadership for our online digital platform design and development activity.
The team from Mindbowser stayed on task, asked the right questions, and completed the required tasks in a timely fashion! Strong work team!
They are focused, patient and; they are innovative. Please give them a shot if you are looking for someone to partner with, you can go along with Mindbowser.
We are a small non-profit on a budget and they were able to deliver their work at our prescribed budgets. Their team always met their objectives and I'm very happy with the end result. Thank you, Mindbowser team!!
Mindbowser was easy to work with and hit the ground running, immediately feeling like part of our team.