Best 16 SaaS Marketing Strategies to Grow Organically in 2024

SaaS (Software as a Service) is the preferred way for software consumption today. It is a centralized software distribution model, where software is licensed to companies on a subscription basis and is hosted centrally. These products are developed end-to-end by the company, catering to the common needs of the end-users. In this article, we are going to cover the best SaaS marketing strategies to grow your business organically in 2024.

SaaS works both on the B2B and the B2C model, with the major aim to solve crucial problems or bring in more advanced and simplified functioning. This is a game-changer compared to traditional software models used before the emergence of cloud computing. Users have to manage, install, and upgrade the software on local servers or computers.

With SaaS, you can simply provision a server for instance in the cloud, and immediately, you will have your software or application ready for use. So all you need is a web browser and internet connectivity to be up and running with your SaaS application. There is no installation, typically no plugins involved, and no matter where your users reside geographically, you can always be up and running.

What is SaaS Marketing?

SaaS Marketing is a type of online lead generation that mainly focuses on promoting and acquiring leads for subscription-based SaaS products. SaaS is a form of doing business where companies rent or lease software to clients rather than selling or distributing it.

Businesses that deal with subscription services instead of physical products or one-time sales have the challenge of continually proving that the service is worth the monthly fee. They also need to maintain customer satisfaction and work towards getting new clients.

Best 16 SaaS Marketing Strategies for Your Product or Software

SaaS companies revolve around diverse strategies for marketing and improvement of their offerings. The most crucial aspect of success for SaaS companies is their approach to effective marketing. Marketing for a SaaS company that’s a whole other ball game.

As a SaaS marketer, you have to follow a completely different business model where success is driven by retention and volume of customers. Indeed, it will take some time and trials to land on a successful strategy, but to help you get things moving, here are some of the major aspects that can be considered for effective SaaS marketing strategy for high-growth companies:

1. Run Advertisements on Competitor Keywords: 

An effective strategy is to run advertisements on competitor brand keywords. For example, if you are Pepsi and want to use keyword marketing effectively, then you should run ads on alternatives like Coca-Cola or Coca-Cola pricing. A similar approach can be used in every segment. These competitor ads have shown a great amount of return on investment.

2. Balanced Freemium and Premium Model:

Freemium is a widely used marketing strategy that many B2C SaaS companies use. It refers to providing some basic services for free and then charging based on the add-on features that the customer wishes to have. A few major mistakes that companies make in the Freemium model are keeping the offerings very minimal in the free version.

You must keep a reasonable amount of features in the free version. The major aim of this model should be to attract customers to opt for the premium version. A few experiments to find a good balance between the freemium and premium models will help you land an effective strategy.

Fig: Codegrip Pricing

3. Google Ads Experimentation: 

Experimenting with Google ads is the only way to devise the perfect plan. Continuous increments in the Google ads budget will give enough matrix to observe and understand what is working and what is not. Keep incremental experiments with Google ads, for instance, start with 50$ then 100$ next week, and so on, and keep observing the results.

The results usually plateau at a certain cost. Hence you do not need to keep spending beyond that range. This is one of the most effective strategies you can use while figuring out the right marketing budget.

4. Upskill Your Content: 

Content has become one of the major deciding factors for growth through marketing. The more precise and relatable the content is, the more quickly results are generated. Make lead magnets and content to get discovered. Understanding your target audience and the content that revolves around them can be the initial step. Even write a page comparing your product with the competition. If you have a well-known competitor, it is even better.

Ayush Jain, CEO & Co-founder of Mindbowser Group

At Mindbowser, my CTO and I teamed up to build an agency that can bring the best of tech and knowledge to founders.

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5. Consistent Brand Activities: 

There are numerous activities that can be performed with ease. Conducting weekly product demos or webinars has emerged as the most effective amongst them. Invaluable data can be collected by these activities. Schedule a fixed weekly product demo/webinar and keep a ticker running for it on your website so that new users can sign up. Furthermore, gate the webinar to get information on leads.

6. Taking Ideas from Customer Support: 

Understanding and solving critical customer problems is vital for SaaS companies. Effectively turning user questions and their answers into a help document and making it available to customers on the website can help to solve a lot of common problems. Repetition is the most important part of SaaS success, so invest in good customer support.

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7. Testimonials Matter: 

A Testimonial is something that describes what has been, and is a promise of what is to come! Testimonials are really effective in any form of marketing. Having good reviews about your SaaS product will help potential customers to understand the experience and opinions of the existing audience.

Platforms like G2 and Capterra are popular review platforms and do give an SEO boost to you if you have a well placed profile. Another strategy that can be used is featuring customers on your webinars and letting them talk about their experiences and share how they were successful using your product.

SaaS Marketing Strategy Capterra Testimonial screenshot

8. Change Is the Only Constant:

Continuously innovating your SaaS product is the only option to sustain the competition. Technology allows constant innovation and SaaS products need to adapt to it quickly to deliver exceptional results. Even a small improvement in the product can sometimes give massive results. Remember that all the SaaS products that you use today took at least 3 major and many minor iterations. So plan your development and marketing accordingly.

9. Try Product Release Platforms:

Product testing/ Beta releases can also be a great marketing strategy. If it is possible for the company, then launching on Product Hunt/ Appsumo/ Pitchground for testing can help understand the audience’s interest in the product. These websites are perfectly optimized for all types of SaaS products, and giving it a try can be a great add-on.

Product Hunt SaaS Marketing strategy
Fig. Product Hunt
SaaS Marketing strategy APPSUMO

10. Consistency is the Key

Growth takes time. SaaS companies need to be patient to see significant results after implementing various marketing strategies. Tracking the progress weekly is a helpful tactic in the initial stage. If the graph is going north every week, it is still a good sign and nearly about the same techniques can be used to move further in marketing.

11. Optimize Presence on SaaS Review Sites:

Using SaaS review sites is crucial for effective SaaS marketing. These platforms help you connect with potential customers, showing them the quality of your products or services. By using SaaS review sites, you build trust with customers through real feedback.
You can also share product details, case studies, and happy user stories. These platforms offer tools like search optimization and paid ads, helping you reach a wider audience. More sites mean people rely on online reviews, especially when looking for software solutions. Make sure your SaaS solution is on top sites G2 Crowd.

12. Accelerate B2B SaaS Outreach:

The rise of B2B SaaS seems to quickly connect with other companies. We converse as effectively as if we were talking to someone we know, without using flowery language. Think of your software as a helpful friend rather than a complex device. Improve your B2B SaaS outreach strategy to connect with potential clients quickly and efficiently.
Improve your B2B SaaS outreach strategy to connect with potential clients quickly and efficiently. Use targeted communication, personalized messaging, and data-driven insights to reach the right audience at the right time. Stay responsive by adapting your outreach to the evolving needs of your B2B clients.

13. Strategies for Effective SaaS Social Media:

SaaS companies, for both businesses (B2B) and consumers (B2C), can use social media to connect with the right audience, increase awareness, build customer loyalty, and boost sales, contributing to monthly or yearly revenue growth. While social media is beneficial for SaaS, many companies under utilize it.
To enhance your SaaS company’s social media impact, identify where your customers are online, focus efforts there, share interesting content for engagement, use social media ads for wider reach, and collaborate with popular users for influencer marketing.

14. User-Friendly SaaS Sign-Ups:

Imagine it as meeting someone you’d want that initial interaction to be effortless and seamless. Your registration page should be straightforward and incredibly user-friendly. Simply gather the details, such, as the name and email address at the start.
Effortlessly short, focus on that; last season was very long in style. Pick buttons and instructions that all people can simply interpret to make it able to reach a wide range of users.

15. Embrace Video Impact:

The process of registering for SaaS should be easy. Video in the ever-changing world of SaaS is a valuable tool to have. It gives your software a lifespan and makes it enjoyable and relatable.
Videos provide you with an amazing opportunity to connect with your target audience through testimonials, behind-the-scenes information, and product demos. They also break communication barriers.
Through videos, complex SaaS features can be easily understood; they simplify complexity so as not to confuse users who are not skilled enough. A nicely made video on your landing page can substantially increase conversion rates and help visitors through the process smoothly.

16. Systematize Your SaaS Marketing Engine:

Let’s do simple topics for an easier and more comfortable journey. Systemize the tasks we have discussed to make daily existence more convenient for clients. Remember that you can always incorporate computerization to improve your software and also provide our clients with an even better user experience if only we can give what we have to give.
Think of automation as a helpful tool. Let it determine whether or not there’s a place for people in this advertising machine. Make sure that over time automation will not harm instead of improving things or checking if it would. So, it is all about striking the right balance between efficiency and individuality.

Fig: SaaS Marketing Strategies


These were some simple tips and tricks for successful SaaS marketing strategies. These points cover important topics. When you decide to use any of these techniques, it’s a good idea to learn more details to execute the strategy perfectly. If you have any questions or thoughts, feel free to let us know and we can have a conversation.

Frequently Asked Questions

What Are the Best SaaS Marketing Strategies to Grow Organically in 2024?

For organic SaaS growth in 2024, focus on valuable content, SEO, social media, and customer testimonials. Offer free trials, freemium versions, and a referral program to attract users. These strategies aim to build brand awareness and credibility, Growing by providing meaningful value.

What Is SaaS and What Are the Benefits of Using It?

SaaS stands for Software as a Service. It is a way of delivering software that is centrally accessed by users over the internet, rather than being installed on individual computers. This makes it easy for users to access the software from anywhere and at any time, and it eliminates the need for companies to install the software on their servers.

How Can I Create a Balanced Freemium and Premium Model for My SaaS Product?

The blog advises using a balanced freemium model to attract new customers and let them try your product. But, be careful not to make the free version too good, so people buy less of the premium version. Make sure the premium version is worth the cost by offering valuable features.

What Are Some Effective Ways to Use Google Ads for SaaS Marketing?

The blog suggests utilizing Google Ads as a strong SaaS marketing strategy to reach potential customers searching for related keywords. Target ads carefully, align landing pages with ad content, and regularly track and adjust campaigns for optimal performance.

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