Signups create a good database of contacts and act like a tracker to manage and recognize the people using the app. This database can also be used to cross-sell and upsell your product.
The quickest way to sign up is piggybacking on existing networks, relieving the user from memorising a new set of password and username. Make sure that the information asked on the Signup page is not lengthy.
Eg: Vine uses Twitter for quick Signup.
Every Content or ad about the app should redirect it to an app store for download without which it will not be accessible to use. This can be variably induced through the landing page.
It is also very annoying for people to be redirected to the Download page without their choice or permission, so make sure, your ads do not put a negative impact on people.
Eg: Tinder Landing Page redirecting to the App Store for Download.
Undercover Guerrilla Marketing is Marketing in disguise.
People do not like to be sold to! They opt for trying things which they have heard about as good. In which case, Direct Marketing technique may ward them away. An experience shared by someone they know or even reading good reviews of other people will magnetize many potential users towards your product.
Eg: In the initial days, Airbnb started spamming Craigslist to acquire users.
It is downright difficult to get the initial downloads because fewer downloads mean people not opting for it. Make sure that you start the ripple by making friends, family and your network download the app and refer it in your network.
Eg: In her interview Esosa Ighodaro, Co-Founder of Cosign, mentioned about getting a huge push from her local network.
Hopefully, you like this article and you will definitely apply these 7 unique techniques to understand your mobile app growth. If you want to stay updated with such useful information which will help you to dominate the App Store, then subscribe for our newsletter.