Signups create a good database of contacts and act like a tracker to manage and recognize the people using the app. This database can also be used to cross-sell and upsell your product.
The quickest way to sign up is piggybacking on existing networks, relieving the user from memorising a new set of password and username. Make sure that the information asked on the Signup page is not lengthy.
Eg: Vine uses Twitter for quick Signup.
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