Growth Hacking is the Junction where Engineering and Marketing meet. And Heavens, it has indeed revolutionized the App market today. In this post, we are providing a lean and robust framework to contrive this junction to increase app downloads.
1. Coupons As Incentives For New Downloads
“We are glad that you have downloaded our app and hence we give you this coupon so you can visit again and redeem it.” Now, these coupons in the form of points or tokens stimulate user participation, compelling the user to come back.
The Key Factor of Mobile Application success is User Participation. Although the ubiquity of mobile devices makes mass participation feasible, motivating masses still remains a challenge. The Coupon Attraction remains a tried and tested technique to draw a lot of attention towards your app. This is the first technique to growth hack your app.
Eg: Uber offered a first free ride anywhere by using their app inviting friends to sign up and ride with Uber.
2. Cross Promotion
Cross-promotion is like joining forces with credible people who reach your market and you can reach your customers with efficient and credible services.
Promoting through this channel has the potential of a huge payoff because partners can expand through each other’s customer base. Moreover, it is a mutual promotion by showing the user the multi-benefits of using one’s app.
Eg: Earn SPG(Starwood Preferred Guest) points on every Uber Ride.
3. To achieve valuable rewards, ‘Referral the app’
Referral System is an effective part of the Lean Marketing Framework were engaging the user and prompting him to share, leads to the benefit of the user, and the referral. This helps continue the momentum of the app and makes it easy to promote.
Eg: Dropbox gives 500Mb of free space to you and the referral every time.
4. Ask for Sign Up!
Signups create a good database of contacts and act like a tracker to manage and recognize the people using the app. This database can also be used to cross-sell and upsell your product.
The quickest way to sign up is piggybacking on existing networks, relieving the user from memorising a new set of password and username. Make sure that the information asked on the Signup page is not lengthy.
People do not like to be sold to! They opt for trying things which they have heard about as good. In which case, Direct Marketing technique may ward them away. An experience shared by someone they know or even reading good reviews of other people will magnetize many potential users towards your product.
Eg: In the initial days, Airbnb started spamming Craigslist to acquire users.
7. Start Your First Download from Home
It is downright difficult to get the initial downloads because fewer downloads mean people not opting for it. Make sure that you start the ripple by making friends, family and your network download the app and refer it in your network.
Eg: In her interview Esosa Ighodaro, Co-Founder of Cosign, mentioned about getting a huge push from her local network.
One of the most powerful and trustworthy tools to increase mobile app downloads is referral marketing. Encouraging users to invite their friends to the app doesn’t only offer a low user acquisition cost, but also allows app creators to retain 2.5x more users than other types of marketing. Besides, the lifetime value of referred players is 60% higher than regular users.
Hopefully, you like this article and you will definitely apply these 7 unique techniques to understand your mobile app growth. If you want to stay updated with such useful information which will help you to dominate the App Store, then subscribe for our newsletter.
We Keep Sharing Tips And Learnings On Growth And Technology. Join Our Popular Newsletter That Goes Out Once In 2 Weeks
CEO and Founder of Mindbowser, Chapter Director of StartupGrind Pune
Ayush is the CEO of Mindbowser Global Inc, a top-notch agency providing software development services to renowned companies like Dell, Pepsi as well as to a lot of growing startups. Ayush is also the director of the StartupGrind community and editor of The IoT Magazine andChatbots Journal. Ayush serves on the board of several startups and is a seed investor.
Why Should You Invest In Digital Marketing?
Managing Common Toggle Switch State When Changing Bottom Tabs In React Native