Mat Lebowitz is Business Practice Head, Partner (Strategy & CRM) at Mindbowser. A strategy and go-to-market operator with roots in healthcare services, he helps healthcare organizations and digital health companies build scalable GTM frameworks, activate partner ecosystems, and align CRM operations with business development goals. Before Mindbowser, he founded MLCreative, a full-service boutique creative agency working with clients including American Express and Edelman PR, delivering digital interactive, brand strategy, web design, and communications tools across print and digital. He also led emerging technology strategy as VP at Daybreak, and managed operations at Primary Care Ambulance, giving him direct exposure to how healthcare services actually run. He also serves as a Board Member at Amherst Media.
Mat started in operations. He stayed in go-to-market because operations kept raising questions that a single execution layer could not answer. Why does this partner ecosystem generate pipeline for one company and stall for another? Why does this CRM workflow close deals and that one lose them at the same stage? Why does brand strategy that looks right on paper fail to move buyers?
Those questions took him from healthcare services into creative agency work, then into emerging technology strategy, and eventually into the work he does now at Mindbowser, helping healthcare organizations build the commercial infrastructure that actually gets products to market.
He founded MLCreative to answer the brand and digital experience side of that problem. Working with clients like American Express and Edelman PR, he learned that the most effective communications tools are the ones built around how audiences actually behave, not how you want them to. He led emerging technology strategy at Daybreak to answer the product and positioning side. And his time in operations at Primary Care Ambulance gave him something most GTM leaders lack: a firsthand view of how healthcare services actually run, and where the friction is.
That is what he brings to Mindbowser clients. When a healthcare company needs to know how to build a partner model that scales, or how to wire CRM to support a complex sales motion, Mat’s answer is grounded in operator reality, not theory.
Strategy operator. GTM builder. Commercial infrastructure, from partner ecosystems to CRM.
Business Practice Head, Partner (Strategy & CRM) at Mindbowser. Concurrently Board Member at Amherst Media.
Founder and operator, MLCreative: full-service boutique creative agency, brand strategy and digital interactive, clients including American Express and Edelman PR. VP of Emerging Technologies at Daybreak: technology strategy for next-generation products. Operations Manager at Primary Care Ambulance: healthcare services operations and frontline workflow management.
Mat started in operations at Primary Care Ambulance, where he got a firsthand view of how healthcare services actually run and where the friction is. That operational grounding shaped everything after. He moved into brand and digital strategy, building MLCreative into an agency trusted by companies like American Express and Edelman PR. Then into emerging technology strategy at Daybreak. Each phase answered a different dimension of the same question: how do you build the commercial infrastructure that actually gets products to market?
#➤# GTM strategy and sales motion design
#➤# CRM architecture and sales enablement
#➤# Partner ecosystem development and activation
#➤# Brand strategy and digital positioning
#➤# Go-to-market execution for healthcare companies
#➤# Emerging technology strategy and product positioning
#➤# Interactive tool design and communications strategy
#➤# Revenue operations and commercial strategy alignment
• Founder, MLCreative: full-service boutique creative agency. Digital interactive, brand strategy, web design, identity development, and communications tools across print and digital. Clients included American Express and Edelman PR. Intentionally small to stay nimble and responsive, that operating model shaped how Mat thinks about execution.
• VP of Emerging Technologies, Daybreak: technology strategy and product positioning for next-generation products.
• Operations Manager, Primary Care Ambulance: healthcare services operations and frontline workflow management.
• Board Member, Amherst Media: governance and strategic oversight.
• Healthcare services (direct operational experience)
• Creative and digital agency (brand, identity, interactive)
• Emerging technology (product and GTM strategy)
• Media and community organizations (board leadership)
• Board Member, Amherst Media, governance and strategic oversight for a community media organization
• Advisor to founders and product leaders navigating GTM execution and roadmap decisions
• Client-side work with American Express and Edelman PR, strategy delivered at enterprise scale
• GTM motion design (pipeline architecture, partner activation)
• CRM workflow mapping and sales enablement
• Partner ecosystem strategy and execution
• Brand and market positioning
• Go-to-market playbook development for healthcare products
• Interactive tool design and communications strategy (brand identity, digital experience, touchscreen/app interfaces)
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