Similarly, top apps always have the end-user in mind while making decisions rather than decisions driven by technology.
Users would always dig into applications and crash into the boundaries of the app. These boundary conditions could be hitting a particular button many times or just reaching a particular screen in the app from an alternate path like getting to feeds without logging in.
Another border case would be users requesting items or services on your platform that are not yet available on your platform. This is especially true in the case of marketplaces where you have to find the balance between vendors and suppliers.
The solution is to create the platform architecture in a way that can handle such situations and rather than crashing or giving an unexpected error, a message should convey the user about the issue.
Additionally, integrate analytics platforms such as Crashlytics to track live bugs or crashes in the app and handle them.
Animation inclusion into the applications adds a visual touch to the functionality. The user gets a clue about what is going on in the application. The animations, while shifting from one page to another over the app, keep the users engaged and incites them to wait longer. The startup screen for many top apps is also animated.
Animation gives your UI a motion and adds a quality look to the interface. Almost all applications, especially e-Commerce sites, add animations in between shifting of contents. Take a look at some of the great app animations such as Dribble, weather, etc.
Another magic bean for a successful app is surprising the user.
Top apps build the unforeseen in terms of UI, experience, features, and so on. You have to be thinking not about what is already working for others but what could work for users when they take your app in their hands.
It is like surprising and delighting the user at the same time. Top apps evolve and lead the disruptions instead of going behind chasing them. You have to find out ways to disrupt by going behind unhappy customers and solving the problem for them with technology.
Processes such as Design Sprint can be helpful to gather the inherent needs of the end-user.
Top apps do not disappoint. They do not crash and they do not fail for end users. Well, just like a dish well made requires attention to details, a well-made app does too.
The key implementation that ensures a seamless performance of an application is proper testing. The functional and non-functional testing, as well as lots of early usability testing, are super important for the app.
At Mindbowser we suggest setting up a test group, users that come from a sample of your target audience, test the application every time on major releases. Even low fidelity mockups can be used for early testing of user experience.
Testing should ensure that the application won’t crack and is built as per the scale that is expected. Testing should also be built into the development process with automated code reviews.
Successful apps have behind them founders that have experiences under their belt before they are the successful founders as we see today. These experiences can be from a past startup or worked at a tech company, or even being an expert in the particular domain, they are targeting.
It is rare to find a fluke to success. If you do not have experience today, fret not. Just start working on learning and gaining experiences. Another important trait is having the ability to attract good people- be part of networks where you can find good people and not feel shy to reach out. Why? Because your startup would need you to get these good people to join you as you grow. The more networked you are, the better it is.
In my personal experience, I have found that in spite of the information overload, people are helpful and open to connect for meaningful conversations. Your local meetups, references, and Linkedin are good places to start with.
The utmost test for a successful app is would people miss it if you are not there?
That’s the question an entrepreneur needs to work on and build a solution that solves a need for the user, which is a life savior for him/her. Once you have found such a problem, further build the habit with user experience and predictability. Once you are able to reach that space in the user’s mind, you can start then adding up on your offerings.
Give the user a feel of personalization and that the platform is understanding the user. The bottom line though, is being really good in solving the problem that you are trying to solve.
Piggybacking is the way to grow your users on the back of other networks. Let’s say your users use a particular platform and if you can find a way to integrate with that platform so that users right away from the other platform can become users for you, it can all be a great growth drive.
Especially for a marketplace model where entrepreneurs have to strike a balance between supply and demand, piggybacking can help to take care of one side to start with.
Piggybacking opportunities are often not present so directly and are in fact rare to find but of course keep your eyes open to opportunities.
Airbnb has been a case study on piggybacking when they drove traffic off Craigslist. Airbnb built its business partly by sending automated emails to people who placed rental listings on Craigslist. You can read more about it over here
Another automation was Airbnb allowing users to post their ad directly on Craigslist through Airbnb. Now Airbnb has discontinued both practices but this is how it worked.
Other examples of Piggybacking are Zynga games and Facebook or Paypal and eBay. In all such examples, the new entrant complemented the end-users of the incumbent.
Gamification is the strategy to keep the user engaged by rewarding their engagement and creating intuitiveness that makes the user come back to the app or carry out a task. Gamification is particularly aimed at making the user hook to the app and results in repeat usage.
Some of the most common gamification examples are providing a badge to the user for their participation or having lucky draws etc on a daily basis for users that sign in at a particular time.
Gamification is very common in user content-based apps, games, fitness apps and payment apps and especially meant for building a loyal userbase.
I often compare a platform launch to a movie launch. Entrepreneurs need to think of the launch like a movie producer would. Spend time in building a well crafted pre-launch strategy, launch buzz, and post-launch reviews.
Optimize each and every aspect right from promotions to the app store. Good News though is that you don’t have to spend too much money. The only thing required is to be creative and do things where you can reach directly to your target audience through.
There are well-documented case studies too about how startups have gained great traction through creative marketing. Take inspiration, tweak strategies and go for it.
Few that I have loved in my experiences are Harry’s prelaunch campaign where they got 100K user signups in a week or Robinhood Prelaunch when they created a Fear of missing out
While most of the time we focus on the main screens of the platform with ideal data samples, zero state screens are situations that a user comes across during signup, first-time access, or by avoiding taking desired actions.
The result is that such users may often stare at a blank screen or a screen without instructions. If not handled well, zero state makes users discontent and bounce from the platform.
Thus it is important that the zero states for the platform be defined in a way that even if a user does not take the ideal path, he/she has something to interact with within the app.
Platforms like Quora and Medium push you to choose interest areas when you sign up to create feeds. Facebook, Instagram, and Twitter show you feeds of interesting handles or suggested connections unless you start building your own feeds.
Just like in zero states, users crash into a wall in many apps when there is no internet.
Some apps even crash when opened without the internet. That’s a bad scenario. A better way is to handle the offline scenario for the app.
While most features would require the internet, you can show some basic features or content within the app that is available offline.
The most important yet undervalued team to set up at the beginning of your journey is customer servicing. Of course, there may not be as many queries to resolve on the first day but it is important that apart from the founder, someone is listening to inquiries, feedback, and questions and one, act on it and second, connect them to the product team.
While founder involvement is necessary, someone needs to be in the role full time to continue working on customer success and set SOPs. The customer success team could also double up to participate in demos and customer onboarding.
These are a few of the magic beans that make the application boom amongst the audience. The developers intend to keep the user experience on priority, which is the core success aspect for them.
What’s on your mind? Tell us a little bit about yourself and your question, and we will be in touch with you within 12 hours
Free eBook on Telemedicine Platform Development: All About TelemedicineDownload Free eBook Now!