A Century-Old Dental Manufacturer Cut Market Research Costs by 30% Before Entering the US

Structured extraction from US competitor sites

The scraper pulls pricing, product categories, STU codes, and product specifications from key US competitor websites. It was built for ethical extraction and to keep running when those sites change.

• Handles layout variation across competitor sites and adapts to layout changes without breaking
• Works through CAPTCHAs, IP blocking, user-agent detection, and dynamically generated content within ethical scraping standards
• Produces uniform output regardless of how different browsers render the page
• Designed around copyright law, terms of service, and data ethics from the first build

Clean, validated, access-controlled data

Raw scraped data is standardized and loaded into a dedicated database, ready for analysis the moment it lands.

• Standardization across inconsistent competitor data formats
• Deduplication of overlapping product records
• Validation before data reaches the dashboard
• Encryption and access controls to restrict unauthorized access

A Power BI dashboard built for pricing decisions

The database feeds a Power BI dashboard the client uses for competitive analysis and US pricing strategy.

• Competitor-level filtering with product and category counts across three category levels
• Product detail view with specifications, price history, current pricing, STU codes, images, and category mapping
• Side-by-side competitor comparison for pricing strategy

Current data without re-running research

A scheduled pipeline updates the database and dashboard with no manual intervention. The client works from a live view of the US competitive market instead of commissioning fresh research each time pricing comes up.