Many times, we are thinking about our competitors. What are they doing? How can we be better? And so on.
Well, Technology does provides us a lot of options that if used wisely open door to a lot of understanding about competitors and their strategies. While using these tools, of course, only the data is available and one has to still interpret the signs like a savvy marketer.
What do you need to know about your competitors-
To be able to do that, search your value proposition on Google. That’s your competitors.
You search in Google and check companies that offer the same. I use it all the time. For example, you want to build software for logistics optimization.
Fig: Sample competitor research with Google
Once you know your competitors, here is a list of different tools to find out your competitors-
Use – Owler/SimilarWeb/Semrush
I have been using SemRush with pretty satisfying results. You can check the keywords that your competitor ranks for. You can also learn about the pages that are working great for them as well as sources from which their competitor is getting visitors
Fig: Sample results of Khanacademy.org from SEMrush
Facebook Ads Library shows you all the ads that any brand runs on Facebook. You can filter by date as well as by location.
Fig: IBM ads on Facebook possible to see via Facebook Ads Library
On LinkedIn, go to the brand page and find ads under posts
Fig: Mindbowser ads on LinkedIn
Adbeat.com/ Poweradspy.com are some of the other paid tools to see all the ads of a company.
Being able to see the ads, you can understand what pricing your competitor is charging
Or say if a particular ad is running for a long time, you know that such a value proposition is running good for them.
Also if the competition is running an ad in a particular location, they may be pushing in that geolocation
Owletter provides you an email address where you receive all the emails that your competitor sends out Reminders/newsletters/ prompts/Discount etc. This means you always know what they are doing and can take action.
Fig: Sample results from Owletter
At Mindbowser, my CTO and I teamed up to build an agency that can bring the best of tech and knowledge to founders.
In case you would like to discuss your options further, feel free to get in touch at ayush@mindbowser.com or book a 30 minutes free consultation call!
Get Free Consultation!Suppose you want to know when your competitor makes any changes to their value proposition or their positioning. Their Homepage/Landing Page is the first thing they would be changing then.
Versionista is the tool that allows you to track it.
Fig: Landing page of Versionista
Fig: App Annie analytics dashboard
I hope this helps you in keeping a tab on your competition and get ahead in the game.
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