Improving Readability and Navigation to Drive Conversions at Online Apparel Brand

We redesigned an e-commerce website to improve the user experience with a simplified website.

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Know About Our Client

Our client is a leading online retailer known for offering exceptionally soft and comfortable basics, dedicated to promoting individuality and self-expression. They focus on creating an inclusive brand that celebrates diversity while partnering with organizations to break down barriers and encourage creativity.

Industry: E-commerce

Key Challenge Addressed

  1. The existing website had a complex, cluttered design that made it difficult for users to navigate and find products easily.
  2. Inefficient navigation flow negatively impacted the user experience, leading to frustration and potential loss of customers.
  3. The checkout process took time and effort, leading to high cart abandonment rates.
  4. The design lacked clarity and contrast, making it difficult for users to interact with content, affecting readability and engagement.

What Solution We Implemented?

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