Manisha Khadge is CMO at Mindbowser. She brings nearly two decades of B2B SaaS and IT services marketing leadership, with deep expertise in healthcare marketing strategy, brand positioning, and go-to-market execution. Her career spans enterprise SaaS firms across fintech, legal tech, travel tech, financial services, and healthcare before narrowing her focus to healthcare technology as CMO at Mindbowser.
She is a LinkedIn Top Voice, recognized as one of Asia’s 100 Women Power Leaders 2023, and an active podcast host on DEI and women in healthcare leadership.
Manisha did not fall into healthcare marketing. She chose it.
Her foundation was built across some of the most demanding B2B SaaS environments in India’s enterprise technology landscape: Icertis, Tavisca / cxLoyalty Tech, and Synechron.
Those environments are not forgiving. Long sales cycles, enterprise procurement, compliance-conscious buyers, and audiences that do not respond to generic marketing. That is where she learned to build marketing that earns its way into the conversation.
From there, she moved to VP Global Marketing at Signzy in 2021, a fintech identity verification company, before stepping into a Fractional CMO role in 2022 and then joining Mindbowser as CMO in March 2023.
At Mindbowser, she owns the full marketing function: brand positioning, content strategy, demand generation, and the cluster intelligence system that underpins how the team plans and executes content across healthcare technology verticals.
She also built and hosts the Women in Healthcare Leadership podcast, which puts her in direct conversation with healthcare leaders, operators, founders, and decision-makers.
That is what Manisha brings to Mindbowser. When a healthcare technology company needs to earn credibility with serious buyers, Manisha has spent nearly two decades learning how to build the systems, stories, and proof points that make that possible.
Marketer. Strategist. Podcast host. Nearly two decades of B2B SaaS marketing built in industries that do not tolerate noise.
Manisha serves as CMO at Mindbowser, leading brand strategy, demand generation, content marketing, and healthcare-focused positioning.
She concurrently hosts the Women in Healthcare Leadership podcast, where she explores leadership, DEI, innovation, and representation across healthcare.
Manisha’s career spans enterprise SaaS marketing leadership across multiple verticals, including:
• Marketing roles at Icertis and Synechron across contract intelligence and financial services technology
• Tavisca / cxLoyalty Tech, supporting enterprise travel technology at scale
• VP Global Marketing at Signzy, a fintech identity verification company
• Fractional CMO experience across B2B SaaS clients
• CMO at Mindbowser from March 2023 to present
• Educational Foundation at Fergusson College
Manisha’s foundation is in enterprise B2B marketing for companies that sell to compliance-sensitive, long-cycle buyers.
Icertis, Synechron, and Tavisca are not consumer brands. They are enterprise software companies whose buyers spend months in evaluation, run formal procurement, and need to be convinced with specifics, not slogans.
Building marketing that works in that environment is a specific discipline, one that transfers directly to healthcare, where the same dynamics apply with even higher stakes.
Healthcare is where she planted the flag. Not because it was easier, but because it is harder in the ways that matter.
#➤# Healthcare marketing strategy and brand positioning
#➤# B2B SaaS demand generation and go-to-market execution
#➤# Content marketing and cluster-based content intelligence systems
#➤# Women in healthcare leadership and DEI-anchored brand building
#➤# Podcast production and thought leadership platform development
#➤# Market analysis and strategic messaging for healthcare technology companies
#➤# CMO-level marketing leadership and team building
#➤# Long-cycle enterprise buyer engagement
• Fergusson College educational foundation
• Nearly two decades of enterprise B2B SaaS and IT services marketing across contract intelligence, fintech, financial services, travel tech, and healthcare technology
• Fractional CMO experience across B2B SaaS clients before joining Mindbowser full-time
• CMO at Mindbowser, owning brand, content, and demand generation for a healthcare-focused custom product development company
• LinkedIn Top Voice in B2B SaaS and healthcare marketing
•Asia’s 100 Women Power Leaders 2023
• Active podcast host, putting her in direct conversation with healthcare leaders and decision-makers
• Recognized for DEI advocacy and women-in-leadership initiatives
• CMO at Mindbowser since March 2023, leading marketing for a 150+ person healthcare technology company
• VP Global Marketing at Signzy, leading marketing for a fintech identity verification company at a growth scale
• Marketing leadership experience at Tavisca / cxLoyalty Tech, supporting enterprise travel technology at an institutional scale
• Host of the Women in Healthcare Leadership podcast, creating conversations at the intersection of healthcare, leadership, and representation
• LinkedIn Top Voice with an active platform presence in B2B SaaS and healthcare marketing
• Recognized as one of Asia’s 100 Women Power Leaders 2023
• Builds positioning that earns credibility with enterprise procurement-track buyers, not just demand-generation vanity metrics
• Grounds content strategy in cluster intelligence: topic clusters, search intent, buyer journey, and proof density
• Uses the podcast platform as both a distribution channel and a direct listening post to healthcare leadership
• Connects brand narrative to real proof: case studies, delivery outcomes, technical depth, and practical execution
• Approaches DEI and women-in-leadership content as a brand-building lever, not a compliance checkbox
• Runs marketing as a system, not a campaign, with continuous market intelligence feeding continuous content execution
Here are 16 useful healthcare resources that you can use to help you build your healthcare platform! Grow your knowledge with us.
Read More →
A Digital Front Door Strategy transforms patient engagement in healthcare by streamlining access, enhancing communication, and boosting retention.
Read More →
Discover how clinical trial data management ensures data accuracy, security, and compliance from trial initiation to regulatory submission.
Read More →
Partner with us to design, build, and scale digital solutions that drive better outcomes.
Let’s discuss your goals, workflows, and next steps in a focused consultation call.
Schedule a Call 
BLOGS 
NEWSROOM 
CASE STUDIES 
WEBINARS 
PODCASTS 
ASSET HUB 
EVENT CALENDAR 
