Why Digital Transformation Is Happening And What You Need To Do About It

Ready or not digital transformation is reinventing business as we know it. Every enterprise including yours now faces a choice between innovation or extinction. Digital transformation is not specifically about IT or technology, it’s about redefining your entire business strategy perhaps even changing your corporate culture. To succeed in digital your company should think of technology not just as a support function but as a strategic competency. Digital transformation is not just about applying technology to your business, it’s actually about creating entirely new business models on the backbone of technology.

Amazon.com was not just a shop with a website. It forever disrupted and revolutionized the entire concept of shopping and more. It’s now imperative for every business to adapt you and take advantage of the ways the digital world has radically changed consumer behavior and expectations. Your customers, your channels and your competitors have already gone digital as of 2017.

Mobile devices dominate total minutes spent online searching, reading email, browsing and buy. That’s globally from 71% of the US to 91% in Indonesia and 67% of millennials, 56% of Gen Xers 41% of baby boomers and 28% of seniors prefer to shop online rather than in-store and it’s not just for retail consumers, 55% of B2B buyers say they search for product or vendor information on social media. According to a 2017 cloud carry study, 55% of B2B buyers accept mobile access to a sellers e-commerce platform. Even your own products employees and business operations are already dependent on digital technologies.