How To Find The Magic Beans To Build A Great Product

Mindbowser. Inc organized this panel discussion. 

The focus of the discussion was on ways how to brew magic beans in your product. 

 The participating panelists were:  

•       Abhimanyu Bhosale, Co-Founder and CEO at CrelioHealth
•       Dr. Satish Patil, Founder and CEO at Mitibase Technologies
•       Chetana Pawar, Cofounder and CEO at Tech Aim IT
•       Jayesh Kitukale, Founder at Axonator

Background:

You want your product to be the best it can be, and adding the right ingredients can help make that happen. There are many different things that you can do to find the right ingredients and brew them right. This can make a huge difference in the overall quality of your product.

In this panel, The industry-leading entrepreneurs and innovators discuss what their magic beans were and how they found them.

Questions & Answers Made During The Panel Discussion

What are the challenges when a startup moves from a service to a product space?🤔

Chetana started with, “ The main challenge is the difference in the mindset. Service has a different mindset than a product. In the service space, once a service is given, your job is done, and you can forget about it, But when it comes to a product, it is more about the product’s life cycle. Finally, it comes to the customer, their positive feedback and retention are more important in the product space.”

How did you find your Magic Bean? How does one decide to dedicate their time to a thing?🤔

Abhimanyu answered, “One thing we did, which was very different than a lot of companies even starting today, is we didn’t start product development for a very long time. We were talking to the customer. We went to several labs and hospitals in Pune.

We spent three to four months identifying the problem and what optimal product to build. Even after that, we pivoted the entire product three times in the next year. We started from scratch each time because we felt that it was not solving the problem.

Spending that time and exploring is how we decided to settle on a product. That’s how we found our Magic Bean.”

What do you think is exciting and challenging about creating a B2B SaaS product?🤔

Satish said, “Knowing Your Customer is the biggest challenge in any product. I call it KYC. I use it to talk to my people. Knowing your customer is the biggest challenge as well as the biggest opportunity. Because if you know your customer better than your competitors, then you are the one who is going to lead the market.

Especially in B2B where multiple decision-makers are involved in the buying decision, you want to know each of these customers very well.”

Related Read: 8 SaaS Marketing Metrics That You Need To Track For Customer Success

Is it advisable for founders to go directly into a product space or start building up a service platform, earn something, and then move on to that space?🤔

Satish said, “The real challenge, especially in India, is to get the anchor customer. Today when we sell the product in the enterprises, you need that anchor customer who gives the validation and the trust in the ecosystem. If this guy is using it, that means the product is legitimate.

So my advice is yes, let’s go build the product, but let’s get that anchor customer who breaks that perception issue, the trust issue and the validation issue, and then once that is in place, I think a lot of things are in place.”

Who is much easier or better to acquire Indian or US customers?🤔

Jayesh replied, “Of course, the American customers. Because they understand, they are more mature in terms of a market. The US is more mature than India. So getting customers in India is also not very hard. But getting them to pay is much harder.”