E-Commerce is a growing trend day by day. While it can be said to be synonymous with Amazon, there are lots of successful eCommerce startups today. With the advent of mobiles, the growth has been massive. Since mobile apps are more user-friendly than desktop websites, people are using them for varied functions. This has significantly changed how companies reach their customers. Earlier, the brand-consumer interaction was solely through mass media, today ads are specifically tailored to your interests and buying habits.
Estimated mobile e-commerce sales worldwide
With the growth of these e-commerce applications, the shopping habits of consumers have changed drastically as well. It has become a different social interaction altogether. Just a few years back, consumers had conversations about products in stores. Now, the entire landscape has changed. Anyone can share their opinions with the world through reviews. Customers today have immediate access to other’s experiences. Thus, it is particularly beneficial for your business if your brand is receiving excellent reviews. Positive reviews draw more customers to your brand. To grow your app with no roadblocks within the way, you must anticipate this massive influx of consumers.
Before we attempt to understand how scalable e-commerce applications can be built, we must understand what scalable means. If an application can increase its performance when resources are added to the system, it is scalable. It is also necessary for the improved performance to be proportional to the resources added. With better performance, the app should be able to serve more demand. When datasets grow, it can also handle more substantial units of work.
Here is a quick review of how e-commerce flow for most platforms works. First, the customer goes on the app and logs in to their account. Each customer’s homepage is unique and personalized. This is because the website changes based on their previous searches and purchases. ML algorithms enable apps to recognize the user’s patterns, allowing them to provide a unique experience to each user. After the user decides on a product, they add it to their cart. They are then directed to a page where they must enter shipping and billing information. Finally, after clicking the “Confirm Order” button, the order is completed.
To build a scalable e-commerce application, you ought to first change your mentality. In traditional systems, nothing goes up or down, and everything remains perfect. But today, as businesses grow, there is a massive increase in customers. This sudden increase in numbers can be chaotic, but the objective of building scalable applications is to handle it efficiently. If your consumer base grows, your app must be well-equipped to handle it. By making your e-commerce app scalable, you can ensure that it is self-sustaining and has excellent potential for growth.
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