Traditional outsourcing functions as I’ll pay you, you do what I ask thus removing any kind of involvement on the vendor’s end. So to speak – The vendor is not involved in the project – They do not care whether your idea rocks or sucks, they’ve been hired to do a job and they will do it. No questions asked.
CASH + EQUITY = Where you substitute a part of the payment for equity in your company. That way your success becomes vendor’s success and your failure become vendor’s failure. Now, the vendor has skin in the game and will definitely make sure of self-preservation thus providing what is best for you.
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