In This Modern Era, Email marketing is an important tool to build relationships with customers because it gives freedom to directly communicate with customers.
For successful email marketing, we need to implement some email marketing tools on our website. In this article, I am going to highlight one of an email marketing tool named ‘Mailchimp.’
Mailchimp is a prominent email marketing tool that allows its customers to add email to their subscriber list from websites to use these emails for email campaigns. Mailchimp API provides you to send email to an audience who subscribed to your website. The audiences are also known as Lists.
Preface:
This blog is going to cover how to set up a Mailchimp account and implementation on the server-side. We will cover the steps in the following order:
Setting up Mailchimp account:
Here you need to make a Mailchimp Account. It is free of cost. After that, you will navigate to the Dashboard of Mailchimp.
Create a new audience and generating audience id:
Installing Mailchimp library for Django:
pip install Mailchimp-marketingAdding required values in settings.py file for Mailchimp:
# Mailchimp credentials
Mailchimp_API_KEY = "Your API keys here"
Mailchimp_DATACENTER = 'us7'
Mailchimp_LIST_ID = "Your list id Create a view to add email to Mailchimp:
from rest_framework import status
from Mailchimp_marketing import Client
from rest_framework.response import Response
from rest_framework.generics import GenericAPIView
from Mailchimp_marketing.api_client import ApiClientError
from Mailchimp_integration.settings import (
Mailchimp_API_KEY,
Mailchimp_DATA_CENTER,
Mailchimp_LIST_ID,
)
class MailSubscriptionAPIView(GenericAPIView):
def subscribe_email(email):
“””
This function will communicate with Mailchimp api
to create a member in an audience list
“””
Mailchimp = Client()
Mailchimp.set_config({
“api_key”: Mailchimp_API_KEY,
“server”: Mailchimp_DATA_CENTER
})
member_info = {
“email_address”: email,
“status”: “subscribed”,
}
try:
Mailchimp.lists.add_list_member(Mailchimp_LIST_ID, member_info)
except ApiClientError as error:
print(error.text)
def post(self, request, *args, **kwargs):
email = request.data[’email’]
MailSubscriptionAPIView.subscribe_email(email)
return Response({
“status_code”: status.HTTP_200_OK,
“message”: “Mail added to Mailchimp”
})
Create an endpoint for the Class-based view :
from django.urls import path
from .views import MailSubscriptionAPIView
urlpatterns = [
path(‘subscribe_email’, MailSubscriptionAPIView.as_view(), name= ‘subscribe-email’ ),
]
In this way, you can add more emails to your subscriber list and can start an email campaign to boost your Business. Also, you can explore the Mailchimp dashboard to learn more about Mailchimp.
GitHub: https://github.com/nihar9938/Mailchimp-integration-with-drf
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