Integration of Mailchimp with Django Rest Framework

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In This Modern Era, Email marketing is an important tool to build relationships with customers because it gives freedom to directly communicate with customers.

For successful email marketing, we need to implement some email marketing tools on our website. In this article, I am going to highlight one of an email marketing tool named ‘Mailchimp.’

Mailchimp is a prominent email marketing tool that allows its customers to add email to their subscriber list from websites to use these emails for email campaigns. Mailchimp API provides you to send email to an audience who subscribed to your website. The audiences are also known as Lists.

Preface:
This blog is going to cover how to set up a Mailchimp account and implementation on the server-side. We will cover the steps in the following order:

Setting up a Mailchimp account and creating the API key
Create a new audience and generating audience id
Installing Mailchimp library for Django
Setting up Mailchimp in Django settings.py file
Create API to add member email to audience

Setting up Mailchimp account:

Here you need to make a Mailchimp Account. It is free of cost. After that, you will navigate to the Dashboard of Mailchimp.

Go to the Profile Icon, then click on Account.
The page will navigate to the accounts page. Click Extras from the options:
From the Dropdown, Click on API keys will navigate to a page to generate your API keys.
Copy the API keys:

Create a new audience and generating audience id:

Click on the audience icon
From the audience, Section select All Contacts
Click on settings
From the dropdown, select the Audience name and defaults
Copy the Audience ID
At Last, you are able to collect Api keys, audience ID, Server details.

Installing Mailchimp library for Django:

First, install the Mailchimp-marketing package:
pip install Mailchimp-marketing

Adding required values in settings.py file for Mailchimp:

Go to your project’s settings, and add the following code:
Project/settings.py:# Mailchimp credentials Mailchimp_API_KEY = "Your API keys here" Mailchimp_DATACENTER = 'us7' Mailchimp_LIST_ID = "Your list id
The Datacenter is the last three-digit in your API key after the -. e.g:’us7’

Create a view to add email to Mailchimp:

from rest_framework import status
from Mailchimp_marketing import Client
from rest_framework.response import Response
from rest_framework.generics import GenericAPIView
from Mailchimp_marketing.api_client import ApiClientError
from Mailchimp_integration.settings import (

Mailchimp_API_KEY,

Mailchimp_DATA_CENTER,

Mailchimp_LIST_ID,

)

class MailSubscriptionAPIView(GenericAPIView):

def subscribe_email(email):

“””

This function will communicate with Mailchimp api

to create a member in an audience list

“””

Mailchimp = Client()

Mailchimp.set_config({

“api_key”: Mailchimp_API_KEY,

“server”: Mailchimp_DATA_CENTER

})

member_info = {

“email_address”: email,

“status”: “subscribed”,

}

try:

Mailchimp.lists.add_list_member(Mailchimp_LIST_ID, member_info)

except ApiClientError as error:

print(error.text)

def post(self, request, *args, **kwargs):

email = request.data[’email’]

MailSubscriptionAPIView.subscribe_email(email)

return Response({

“status_code”: status.HTTP_200_OK,

“message”: “Mail added to Mailchimp”

})

Create an endpoint for the Class-based view :

from django.urls import path
from .views import MailSubscriptionAPIView
urlpatterns = [

path(‘subscribe_email’, MailSubscriptionAPIView.as_view(), name= ‘subscribe-email’ ),

]

Conclusion:

In this way, you can add more emails to your subscriber list and can start an email campaign to boost your Business. Also, you can explore the Mailchimp dashboard to learn more about Mailchimp.

GitHub: https://github.com/nihar9938/Mailchimp-integration-with-drf

Nihar M

Full Stack Developer

Nihar is a full-stack developer with 3+ years of experience. He is an expert in building python integrated web applications and creating REST API’s with well-designed, testable and efficient code. He is always eager to learn new programming languages and technologies and looking for new ways to optimize the development process.

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