A Step-by-Step Guide: App Store Submission and Approval Process

So, you’ve poured your heart and soul into developing a fantastic mobile app, and now you’re ready to share it with the world. The final frontier in bringing your creation to the masses is the App Store submission and approval process. In this comprehensive guide, we’ll walk you through every step, from preparing your app for submission to the moment it goes live on the App Store.

Embark on this journey with confidence, knowing that our detailed instructions and expert tips will help you navigate the App Store submission and approval process, making your app available to millions of potential users. Whether you’re a seasoned developer or just starting out, our guide will provide valuable insights and strategies to ensure your app stands out in the competitive app marketplace.

Here are the steps you should follow during the App Store submission and approval process:

App Store Submission and Approval Steps

Step 1: Review Apple’s App Store Guidelines

Before you start the submission process, it’s crucial to familiarize yourself with Apple’s App Store Review Guidelines. These guidelines outline the rules and requirements for app submissions, including content, functionality, and design. Deviating from these guidelines can lead to rejection, so take your time to understand them thoroughly.

Step 2: Prepare Your App

Now that you’re well-acquainted with the guidelines, it’s time to prepare your app for submission:

➡️ Test Extensively: Ensure your app is bug-free by conducting comprehensive testing. Consider using beta testers to catch any issues you might have missed.

➡️ Create App Store Screenshots and Icons: Design compelling, high-quality app icons and screenshots that showcase your app’s features and functionality.

➡️ Write an Engaging App Description: Craft a concise and appealing app description that highlights your app’s value and unique features.

➡️ Set Up App Store Connect: Create an App Store Connect account if you haven’t already. This is where you’ll manage your app’s submission and review process.

Step 3: Build Your App Store Listing

Your app’s listing on the App Store is the first impression potential users will have of your app, so make it count:

➡️ Add Metadata: In App Store Connect, provide all necessary metadata, including app name, subtitle, keywords, and categories.

➡️ Set Pricing and Availability: Decide whether your app will be free or paid, and select the territories where it will be available.

➡️ Upload Screenshots and Videos: Include visually compelling screenshots and, if applicable, videos that showcase your app’s features.

Step 4: Submit Your App for Review

With your app and listing ready, it’s time to submit your app for review:

➡️ Complete App Information: Fill in all required details in App Store Connect, including app information, privacy policy URL, and contact information.

➡️ Upload Your Build: Provide the build of your app for review. Ensure it complies with the guidelines and that it’s thoroughly tested.

➡️ Submit for Review: Once everything is in order, click the “Submit for Review” button. Be prepared for a waiting period, as review times can vary.

Step 5: Monitor the Review Process

During the review process, Apple’s team will evaluate your app to ensure it meets their guidelines. Here’s what to expect:

➡️ Review Time: The review process typically takes a few days, but it can vary depending on the volume of submissions.

➡️ Communication: Be prepared for potential communication from the review team. They may request additional information or clarification.

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Step 6: Address Any Feedback or Rejections

If your app is rejected, don’t be discouraged. Apple will provide feedback and reasons for the rejection. Address these issues promptly:

➡️ Read Feedback: Carefully read the feedback provided by Apple, and make the necessary changes to your app.

➡️ Resubmit: After making the required modifications, resubmit your app for review.

Step 7: App Approval and Release

Once your app is approved, you’re almost there:

➡️ Release Your App: Choose a release date and time or release your app immediately. You can also schedule automatic updates for future releases.

➡️ Promote Your App: Start marketing and promoting your app to reach your target audience.

Step 8: Post-launch Maintenance

Congratulations! Your app is now available on the App Store. But the work doesn’t end here:

➡️ Gather User Feedback: Listen to user feedback and reviews to make continuous improvements to your app.

➡️ Monitor Analytics: Track user engagement and app performance using analytics tools.

➡️ Release Updates: Regularly release updates to fix bugs, introduce new features, and stay competitive in the app market.

Related read: How Much Does it Cost to Develop and Build an App: A Complete Breakdown



The App Store submission and approval process is a crucial step in bringing your app to the world. By following this step-by-step guide and staying attentive to Apple’s guidelines and feedback, you can navigate this process smoothly and ensure your app is well-received by users. So, get ready to launch your app and embark on an exciting journey in the world of mobile app development!

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