Mindbowser Helped Redesign And Develop A Martech Application That Eventually Got Acquired

Overview

LifeTap platform was built in phases over a period of time and by a diverse team. The client wanted to upgrade the app from the scratch in order to maximize the user experience. The previous version of the app had many shortcomings in the performance and visual department. The client wanted a sturdy app with visuals that appeal more to the end user. To clear out the thought process of the client and make a robust vision we conducted Design Sprint to ideate on possible solutions.

In the upgraded version of the app, users simply have to register and take part in various surveys and points are awarded to them which they can redeem later on to get gift cards of famous brands like Starbucks, Visa, Amazon, Sephora, Target and many more. We proposed a full UX lifecycle upgrade and conducted a remote design sprint session to conceptualize the application by involving a multi-disciplinary team, optimize the user experience by following a user-centered approach and ensure all stakeholders are on the same page with all the technical pieces fitting well together.

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