A lot of people may say they know how to build a landing page but can they make an Effective Landing Page? A landing page and website are different. Landing Page is meant for a particular goal, mostly conversions. A website is meant for your holistic brand with many different ideas.
Optimizing landing pages to performance can improve your overall ROI by 10X and more. Check out the below table to see how every 1% conversion rate change can take your marketing ROI to the next level.
So how to optimize the landing page? This blog outlines the methodology we used and the results we achieved which will help you in learning to create an effective landing page for startups. We share the aspects that we optimized and how all of them came together to increase our marketing ROI by 3-4 times.
Here are the original ads that we ran before optimization and the results we achieved. This campaign was for Ruby on Rails development service.
Fig. Ads before optimization
Fig: Google Adwords Dashboard
As you can see our CTR was around 1-2%. Spending around $1000, we achieved an ROI of 174%. Now, before I share with you the results post optimization, here are the factors that need to be optimized for the landing page.
a. Page Speed: Portent Law says “ Website Conversion Drops 4.42% for every 1 sec additional load time”
Additionally, Google too has announced about page speed and performance to become more important factors on the search engine optimization and ranking algorithms. Hence, first of all, start to work on making your page speed faster. Here is the GT Metrix report on our original page
Fig: GTMetrix report of landing page pre-optimization
You can see many factors in the report, the ones that are most important are the
Full load time of your page may not be that important a parameter as there is lazy loading involved on most pages nowadays. We also checked out and removed the additional JavaScript files that were not useful and removed them.
Fig: GTMetrix report of landing page post-optimization
b. Image Optimization
One of the usual suspects of any optimization plan is the images. Images by default are large in size and their size needs to be optimized. Tiny.png is a good tool to quickly change size. If you have a WordPress website, you can use plugins like Smush or ShortPixel. One of the hacks to find problematic images is by using the Download all Images chrome extension that can help you find all images in one place and see through the sizes.
Fig: Download all images plugin interface
c. Improving Speed technically
Once you have the corrections done, the more technical aspects to improve page speed are
Doing the above changes, we were able to bring the landing page to load between 3-4 secs.
Fig. PageSpeed Insight Score pre-optimisation
This was the optimized Page Speed insights score for the page.
Fig. PageSpeed Insight Score post-optimisation
At Mindbowser, my CTO and I teamed up to build an agency that can bring the best of tech and knowledge to founders.
In case you would like to discuss your options further, feel free to get in touch at ayush@mindbowser.com or book a 30 minutes free consultation call!
Get Free Consultation!We call it the Symmetric Messaging and User conversion strategy. Once the technical part of the page is set, the next optimization is related to making the user get what he/she came for. Check out our original ad and the landing page.
Fig. Original Ad Image
Fig. Original Landing Page
Do you notice the problem????
Correct: The message on the ad and the landing page does not match. Such disparity leads to higher bounce rates and low conversions. Here are our numbers before optimization
Fig. Numbers before optimization
If your page has an average session time of less than 10 seconds then users are not getting what they came for, which means the messaging is not clear.
For symmetric messaging the Ad and the landing page content should match. Even if not the whole page, at least the heading of the page should be symmetrical. Here are the things to do to build a symmetric and optimized copy for your landing page
Make sure that your landing page value proposition is very clear. Tools that you can use to further experiment are Google Optimizely and Optimize.
End of the day understand that Data > Instincts. Always!
Gradually, we created 2 different pages to experiment with which worked best.
Fig: Landing Page Variation 1
Fig: Landing Page Variation 2
Here is a list of other tools that we used to optimize our copies. To come up with headlines we used the tool Peppertype.ai and Usability Hub. Peppertype generates headlines, subheadings, CTA, etc quickly on the basis of keywords. Headline Studio is a tool that helps you rate headlines.
So we made a sheet with shortlisted headlines from Peppertype and checked their score on Headline Studio
Fig: An analysis of headlines using Peppertype and Headline Studio
Attention Insight is another tool that helps to analyze design performance. It tells where the user gaze would go and can be used to further optimize.
Some other aspects that we applied
i. Less Distraction– Kept only one CTA throughout the page
ii. Provided assurance to the user by using social proof, testimonials and feedback.
As you can see we were able to achieve
Too much to absorb. Here’s the Landing Page Checklist that you can use.
Now let’s work together on optimization and see results.
Today, it is vital to have a high-quality landing page if you want to achieve your business goals. Landing pages are meant for a particular goal, usually conversions. Optimizing them for high conversion can be tricky, but the insights and the checklist shared above can help you to improve your landing page and increase your marketing ROI by 3-4 times.
We hope this article helped you in learning to create an effective landing page for startups that converts.
Get Answers To All The Frequently Asked Questions From Founders That Have Done It In The Past.
Download Now
Launch Faster with Low Cost: Master GTM with Pre-built Solutions in Our Webinar!
Register Today!
Mindbowser and team are professional, talented and very responsive. They got us through a challenging situation with our IOT product successfully. They will be our go to dev team going forward.
Founder, Cascada
Amazing team to work with. Very responsive and very skilled in both front and backend engineering. Looking forward to our next project together.
Co-Founder, Emerge
The team is great to work with. Very professional, on task, and efficient.
Founder, PeriopMD
I can not express enough how pleased we are with the whole team. From the first call and meeting, they took our vision and ran with it. Communication was easy and everyone was flexible to our schedule. I’m excited to...
Founder, Seeke
Mindbowser has truly been foundational in my journey from concept to design and onto that final launch phase.
CEO, KickSnap
We had very close go live timeline and MindBowser team got us live a month before.
CEO, BuyNow WorldWide
If you want a team of great developers, I recommend them for the next project.
Founder, Teach Reach
Mindbowser built both iOS and Android apps for Mindworks, that have stood the test of time. 5 years later they still function quite beautifully. Their team always met their objectives and I'm very happy with the end result. Thank you!
Founder, Mindworks
Our CISO was extremely impressed by Mindbowser’s work. It is pretty rare to see this kind of clean security report so early in the company’s journey. Huge Thank you for the disciplined approach here.
Founder, TrestleIQ
Mindbowser has delivered a much better quality product than our previous tech vendors. Our product is stable and passed Well Architected Framework Review from AWS.
CEO, PurpleAnt
The flexibility and capacity of the Mindbower staff has been impressive.
CEO, ProofPilot
I am happy to share that we got USD 10k in cloud credits courtesy of our friends at Mindbowser. Thank you Pravin and Ayush, this means a lot to us.
CTO, Shortlist
Mindbowser is one of the reasons that our app is successful. These guys have been a great team.
Founder & CEO, MangoMirror
Kudos for all your hard work and diligence on the Telehealth platform project. You made it possible.
CEO, ThriveHealth
Mindbowser helped us build an awesome iOS app to bring balance to people’s lives.
CEO, SMILINGMIND
They were a very responsive team! Extremely easy to communicate and work with!
Founder & CEO, TotTech
We’ve had very little-to-no hiccups at all—it’s been a really pleasurable experience.
Co-Founder, TEAM8s
Mindbowser was very helpful with explaining the development process and started quickly on the project.
Executive Director of Product Development, Innovation Lab
The greatest benefit we got from Mindbowser is the expertise. Their team has developed apps in all different industries with all types of social proofs.
Co-Founder, Vesica
Mindbowser is professional, efficient and thorough.
Consultant, XPRIZE
Very committed, they create beautiful apps and are very benevolent. They have brilliant Ideas.
Founder, S.T.A.R.S of Wellness
MindBowser was great; they listened to us a lot and helped us hone in on the actual idea of the app. They had put together fantastic wireframes for us.
Co-Founder, Flat Earth
Ayush was responsive and paired me with the best team member possible, to complete my complex vision and project. Could not be happier.
Founder, Child Life On Call
As a founder of a budding start-up, it has been a great experience working with Mindbower Inc under Ayush's leadership for our online digital platform design and development activity.
Founder, Courtyardly
The team from Mindbowser stayed on task, asked the right questions, and completed the required tasks in a timely fashion! Strong work team!
CEO, SDOH2Health LLC
Mindbowser was easy to work with and hit the ground running, immediately feeling like part of our team.
CEO, Stealth Startup
Mindbowser was an excellent partner in developing my fitness app. They were patient, attentive, & understood my business needs. The end product exceeded my expectations. Thrilled to share it globally.
Owner, Phalanx
Mindbowser's expertise in tech, process & mobile development made them our choice for our app. The team was dedicated to the process & delivered high-quality features on time. They also gave valuable industry advice. Highly recommend them for app development...
Co-Founder, Fox&Fork
