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A User Friendly Promotion And Marketing App Case Study

Overview

On-The-Houze is a growing promotion and marketing app for businesses. The app provides mind-blowing deals and offers on apparel, restaurant, travel, automotive and many more. OnTheHouze’s founder Eytan Katzeff when connected with Mindbowser had already built the first version of the platform and wanted to relaunch their current platform with better design and user experience.

We went through On-The-Houze analytics and examined the way
users interacted with the app and found that the users are not happy with the current state of the app. So we decided to take a step back and tried to understand what users really want. We interviewed the client, spoke with the customers, business owners listed on the app. We realized that users have varied interests and want something much more exciting and intuitive which would pique their interest. The result of these findings led to the strategy to build a completely new and fascinating app.

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